We’re the Stupid Ones: Facebook, Google, and Our Failure as Developers

This coincides with what my initial thoughts were when I saw the iPad keynote.

These people have better things to do with their days than tweaking out the spacing in their browser toolbars. A computer for them is a utility. One that is increasingly complex, and one that is used because it’s the only option for accomplishing certain things – not because it’s a good option.

It’s kind of like the Photoshop Problem: when people want to crop a picture, we give them Photoshop. Photoshop is a behemoth application with nearly every image editing and touchup function imaginable, and it is terribly complex. Now Photoshop is an impressive tool, but only a very tiny percentage people need the power it offers. The vast majority just want to crop their ex-husband from the photo and let their friends look at it. But even iPhoto, the poster child for Apps So Easy Your Grandparents Can Use Them, continues to pile on features and complexity.

When folks need an elevator, we should give them an elevator, not an airplane. We’ve been giving them airplanes for 30 years, and then laughing at them for being too stupid to fly them right.

I think we’re the stupid ones.

[From funkatron.com : We’re the Stupid Ones: Facebook, Google, and Our Failure as Developers ]